If you are installing Microsoft Windows Server 2008 with Internet Information Services (IIS), you may notice that there is no response if you ping to the server. This is because the firewall is blocking it.

In Windows Server 2008 & IIS, the service called “Echo Request – ICMPv4-In” and “Echo Request – ICMPv6-In” for IPv4 & IPv6 respectively.

To enable follow the following

IPv4

Control Panel →  Windows Firewall → Advanced settings → Inbound Rules → File and Printer Sharing (Echo Request – ICMPv4-In) → Enable → Apply

IPv6

Control Panel →  Windows Firewall → Advanced settings → Inbound Rules → File and Printer Sharing (Echo Request – ICMPv6-In) → Enable → Apply